Strength in Distribution Helps Rockwell Automation Customers Avoid Gray Market Risks

Rockwell Automation works to protect its customers and brands through strict supply chain management and a focus on product authenticity


As a company with a strong ethical culture, Rockwell Automation works to protect its customers and brands through strict supply chain management and a focus on product authenticity. By selling its products direct or through its network of authorized distributors, it helps to ensure that customers receive new, genuine products that have a full-factory warranty and support.

In a recent case brought before the U.S. International Trade Commission (ITC), Radwell International, Inc., and 14 additional foreign suppliers were found to be importing non-genuine, gray market Allen-Bradley products and selling them in the United States as “factory sealed” and “new.”

Strength in Distribution Helps Rockwell Automation Customers Avoid Gray Market Risks

Following the investigation, Radwell has consented to cease the importation and sale of any imported infringing Allen-Bradley products, and any related inventory that remained in the United States could no longer be sold in the U.S.

This binding stipulation reinforces the best practice of purchasing direct from the manufacturer or establishing a solid business relationship with an authorized distributor who can ensure the supply of new, genuine products.

Strength in Distribution Helps Rockwell Automation Customers Avoid Gray Market Risks

In addition to warranty, the benefits of purchasing from an authorized source include access to licensed software and inventory, product support, safety and recall notices, technical assistance and quality assurance.

These elements are critical to customers, who recognize their distributor as the local automation expert and depend on the authenticity of the products they are purchasing.

Strength in Distribution Helps Rockwell Automation Customers Avoid Gray Market Risks

Sourcing from an authorized party also helps to ensure that brands, companies and people are not compromised through the use or implementation of non-genuine, stolen, counterfeit or otherwise materially different products.

Additional considerations include security and compliance. The installation of an altered or modified product poses a threat of operational safety and security, intellectual property infringement and inability to comply with standards imposed by regulatory bodies or governments.

Purchasing authentic products helps mitigate the risk of non-compliance with chain-of-custody requirements or related environmental-management issues.

 

Click here to read the inspiring blog of Rockwell Automation’s Vice President.

Click here to watch our #LeadersTalk interview with Gert Thoonen, Business Leader, Network and Security at Rockwell Automation.

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Strength in Distribution Helps Rockwell Automation Customers Avoid Gray Market Risks

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