During the INTERMAT tradeshow in Paris, Manitowoc has chosen NFT to be the first winner of its Dealer Awards ceremony. NFT has won the award titled “Excellence in Operations and Marketing” after it has invested over $5 million in improving infrastructure and brand image in the Middle East and around the world.
This comes after NFT’s widespread investment in its 300,000 square meter yard in Al Dafra, Abu Dhabi. The state of the art yard is home to the dealer’s fleet of 2000 tower cranes and construction hoists.
NFT continues to invest heavily in Marketing by promoting its products and services in the Middle east and across the world. NFT also launched a successful campaigned dubbed Safety First! campaign to spread safety awareness across its client’s construction sites. The campaign was launched in Dubai in 2017 and 8 construction sites were visited. In 2018, the campaign will continue in Saudi Arabia and Kuwait. As a thought leader in the industry NFT has is also the first dealer for Manitowoc to launch a BLOG on its website where industry related topics are discussed and shared across the construction community.
NFT’s CEO Nabil Al Zahlawi was presented with the award by Aron Ravenscroft, executive vice president of Manitowoc Cranes. NFT said about receiving the award: “Our investment is not just a financial investment; it is an investment in People”. He concluded his speech by reinforcing this alliance: “Our partnership with Manitowoc is a perfect marriage and I am happy with our collaboration both in the Middle East and all over the world”.