The Most Important Features Your Engineering Website Needs
Whether you’re launching an engineering business or have decided to go freelance, you need a website that gives clients a place to learn more about who you are and what you do.
Because engineering covers such a broad spectrum, from software to mechanics and far beyond, it’s vital to establish what type of engineer you are as quickly as possible.
With a website, you can make this possible, but what else should you include?
Fast Load Times
No one wants to sit around and wait for a website to load. Studies have shown that the average person will wait just three seconds before clicking away. Therefore, you must ensure your website is as quick to load as possible, keeping visitor’s attention.
However, website speeds can be tricky. The more images and information, the slower the site will be overall. To combat this, you’ll need to look into the best software advancements that will maintain your website speeds and maintain interest.
A Piece Of Your Mind
It’s not enough to simply list your services and hope that people will get in touch. You need to show visitors that you know what you’re talking about. As engineering is more of a specialist subject compared to other businesses and industries, proving your authority is a must.
Blog posts and content, such as videos or infographics, are a superb way to engage visitors and show them you know what you are talking about. Besides this, it’s also the best way to drive traffic and attract new clients without spending a fortune on marketing. Because you have all of this knowledge and insights already, you’re essentially marketing our business for free.
Add a Technical Blog
There are many reasons why your engineering company needs a technical blog. A blog can help you share your company’s expertise with the world, attract new customers, and build thought leadership. In addition, a blog can be an excellent platform for promoting your company’s products and services. You can reach a broad audience of potential customers by creating informative and engaging content. A technical blog can also help you to establish your company as a leading authority in the engineering field. By sharing your knowledge and insights, you can position your company as a trusted source of information for prospective clients. This post about guest post outreach is a great tool to use and gives you many tips on reaching out to bloggers and pitching guest posts for your blog, which can make excellent quality blog content much more accessible. Ultimately, a technical blog can be a powerful marketing tool to help your engineering company achieve its business goals.
A Strong Portfolio
You also cannot rely on a shiny, attractive website to convince visitors to seek your business. With engineering being such a competitive industry, you must show evidence that you have enough experience to be trusted with potential projects.
This is why a portfolio of your past projects is so important. A portfolio can act as a visual resume, backing up any claims you make about success with previous clients and giving potential clients an idea of what to expect from you. You can put as many or as few examples as you like, but it’s always advised to select the projects you are most proud of alongside those that are the most successful.
Automatically Updated Information
Creating a website that also acts as a hub for engineering information could also benefit you, especially when you’re trying to stand out from the crowd. There are plenty of options to consider, but it’s important to choose the information that visitors would be interested in.
Depending on the type of engineering you specialize in, using aggregators to highlight the latest developments or keeping up to date with the stock marketing using alternatives to Yahoo Finance API can add essential value to your site, giving you the edge that others neglect.
Engineering the Best Website
A good website is not built overnight. However, if you have experience in software engineering, you can design and maintain a dependable and attractive website all by yourself. If your engineering tablets lie elsewhere, get in touch with a professional web developer to ensure your site stands out.
