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How Samsung Became One of The Biggest Losers In 2016

Samsung didn't have a good 2016. It started when the Korean company received plenty of complaints from exploding Galaxy Note 7 units.


It hasn’t been a good year for Samsung – everybody knows that. Despite having a good start by winning its case against Apple, different events led Samsung into becoming one of 2016’s losers. It started when the Korean company received plenty of complaints from exploding Galaxy Note 7 units. Samsung has been busy recalling every unit in the market.

The problem was so alarming that even airlines do not allow any Galaxy Note 7 users from bringing it inside the aircraft. And if you happen to scroll through the internet the past few months, you’ll see memes of Galaxy Note 7 units with a fire extinguisher placed next to it while it’s charging.

This has caused distress for the company. Market sales were so down and the company decided to temporarily shut down the production of the said unit. Even though Samsung tried to fix the problem, these units still posed as a threat to any user so the company decided to recall all units. Reports claim that Samsung mobile chief, DJ Koh, decided that recalling the units was the right thing to do even though he thought that there was not enough evidence to make the recall really happen.

Source: Digital Trends

As of October 2016, the company’s smartphone sales hit a huge downfall. Its sales went down by 14.2%. Its global market share fell to 19.2% compared to 23.6% from last year’s same period. If you’re thinking the sales only cost the company hundred of millions of dollars, you’re wrong. It cost the company $2.3billion. Now that is one of the most expensive product safety issue ever!

Read more  Will 2017 Be A Better Year For Samsung?

Not only did they face complaints about smartphones bursting into flames, Samsung also had to deal with washing machines exploding. Obviously, the company had to announce for another recall of its products. 

Source: CNN Money

While this may be good news to its rival companies, Samsung plans to hold a grand comeback next year. As anyone would suspect, the best damage control to this issue is to release its newest models: the Samsung Galaxy S8 and the Samsung Galaxy Note 8.

The company’s engineers are still working on fixing the Note 7 battery problem. Yep, they still haven’t found the main cause of the problem. This is why rumors are circulating that the release of the Galaxy S8 has been delayed by up to two weeks. The initial release date was set on February 28 at the Mobile World Congress.

The Samsung Galaxy S8 is said to have a flat version (instead of a curvy design), two cameras on the back and a boost to RAM. While the Note 8 is expected to be bigger than the S8 and has an S-Pen stylus.   What do you think? Are you looking forward to getting the new Samsung products?

Source: Naradanews

Do you think this is the perfect comeback for Samsung after all of the controversy? Only time will tell and we will have to look forward to Samsung’s progress and see what awaits us this 2017!

Article Sources:

Marketing Week

Geek Time

 

 

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How Samsung Became One of The Biggest Losers In 2016

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