How Fashion, Retail and Augmented Reality Works

Here are some of the instances of Augmented Reality in the Fashion and Retail industries

When we hear Augmented Reality, the first industry we think about is the gaming industry. We would think of Pokémon Go, or other AR games. While this technology is popular particularly in the gaming industry, the fashion and retail industry are some of the industries that also use Augmented Reality.

Here are some examples of Augmented Reality in the Fashion and Retail industries:

Converse The Sampler

Source: YouTube, Online Campaigns

This mobile app from Converse gives you the opportunity to see what an actual Converse product would look like when it’s worn on a foot, so you don’t have to try on a pair. All you have to do is point your iPhone camera at your leg and you’ll be able to get a visual representation of how the shoe would look like when you wear it.

Moosejaw X-Ray App

Source : Vimeo, Gary Wohlfeill

Mosejaw has become an online destination for different snowboarding, rock climbing, hiking and camping products.

They released the Moosejaw X-Ray app allows customers to virtually undress female and male models who were dressed up by the garments from The North Face and other outdoor garments inside their 2011 catalog.

Topshop Virtual Reality Dressing Room

Source: YouTube, Topshop

Topshop, a British multinational Fashion Retailer, partnered with the technology agency, Inition for the London Fashion Week FW14. They created a complete virtual reality world of the Topshop Unique show that allowed customers to select a garment off the rack without having to try them on physically. This became the first retail AR experience wherein people were able to see the front and the back of the clothing.

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Uniqlo’s Magic Mirror

Source: YouTube, sharpelectronicsusa

In October 2012, Uniqlo released an app that gave shoppers the opportunity to imagine themselves in different color choices of a single silhouette without them needing to remove the garment. The app was developed by UK’s Holition and Dai Nippon Printing Company. This virtual dressing room used the Kinect’s color changing engine and a half-mirror touch panel that does the color-changing feat.

IKEA AR Catalog

Source: YouTube, IKEA

When buying furniture, one of the things that we usually think about is if they would fit in with other pieces. IKEA released a catalog wherein customers could hover their phone or tablet over pages with a “plus” symbol on a page, then a screen would pop up and ask them to scan the images on the page, so that they could browse through sofas, tables, desks and chairs in their area.

Article source: Highsnobiety


Aaron Kesel

Based in Dallas, Texas. Aaron Kesel is a chemical engineer who works in semiconductor processing and manufacturing for one of the top 3 semiconductor companies. His specific area of expertise include Photolithography, diffusion, epitaxy, and metrology. Prior to this role, he has held positions in power distribution working around water purifiers and large scale industrial applications.

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How Fashion, Retail and Augmented Reality Works

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