Videos for Marketing
In a fast-paced world like ours, people tend to dislike reading really long articles about products or companies. As a result, companies and brands that post pictures of their products with long captions may seem uninteresting to a large portion of their audience.
There is an easy way to solve this problem. Videos! Posting videos can be extremely engaging, and if you are able to create unique and quirky videos, you will definitely be able to grow your business on social media.
Based on your objective and product, you can make many different types of videos for your audience. In this article, we will cover the different way in which you can use videos to gain a wider reach on social media platforms.
Different social media marketing platforms are meant for different types of videos, based on the video length and type of marketing content in it as well. Now, let’s dive in to learn more!
1. Video Lengths
Different types of content demand different types of video lengths. If you are creating something informative or educational, you will need to create long videos. However, if you want to advertise a product, keeping your video short will help attract more customers.
Short videos help to make a lasting impression on your audience. As a result, more people will be drawn to your product, and you will be able to convert many viewers to customers.
On the other hand, if you offer a special service, provide educational material, or are in the business of news, you will have to create a longer video. That is the only way you will be able to do your video justice.
The more nuanced your topic is, the more time you would need to cover it in a video. It is important that you inculcate some sort of movement in your videos to avoid it from becoming monotonous for people.
2. Use Call-to-Actions
A Call-to-Action (CTA) can be as simple as a link at the end of your video. CTAs are used to direct your audience to the desired webpage. What is your video advertising? What do you want them to buy or view?
If you are advertising a fashion brand, add a link guiding your audience to your official website or ecommerce page. By engaging a wide audience with your videos, you can divert all that traffic to your website and encourage them to become your customers.
This is also useful when you are a video creator and your videos are essentially your product. Use CTAs to provide a link to your other videos or channel and get your audience to watch all your marketing content or you can even buy youtube views from some of the best sites to get you work done.
3. Add Subtitles
Adding subtitles to your videos makes it more accessible to people across the globe. It encourages people with hearing impairments to watch them and be able to understand it without difficulty.
It also lets people from different nationalities who may not know your language to watch your video and engage with it. People who may not be carrying headphones at the time that they come across your video can also watch it without causing an inconvenience to people nearby.
You can use sites like Kapwing to add subtitles. It helps everyone understand what is being said and encourages people to watch the video.
4. Create How-to Videos
Say you are advertising a product. A great way to market it is by creating how-to videos that can inform one about the different ways in which they can use that product. For example, if you are advertising a food product, you can make how-to videos and show your viewers how that product can be used to make different delicious treats.
After seeing such videos, your audience will be intrigued and curious, which will push them to try it out. By converting views to sales, you can increase your profits immensely.
Additionally, you can create educational courses by making how-to videos. Selling such courses is another way in which you can make money and market your brand on social media. You just need to create your videos once, and you will be able to earn from it for years.
5. Go Live!
Being able to effectively engage with your audience means to connect with them. It is unwise to stay behind a screen and merely post marketing content. Going live on your social media accounts helps people to know and understand you.
If you are an entertainer or an artist, it is even more important for you to go live. In a post-pandemic world, most people are hesitant to step out and go for shows and events. This leads to a dwindling audience at your real shows.
At such times, virtual shows can help keep your audience interested in your work. It also acts as a way to boost everyone’s morale, given the widespread hardships everywhere. Additionally, it can also help you make some extra money.
By selling tickets to your online audience to attend your live shows, you will be able to make a good profit, and will not incur any expenses in terms of travelling and booking a place to stay. You can hold such shows right from the comfort of your home.
Videos are as helpful for your audience as they are for you. So create unique videos to keep your audience engaged and boost your social media popularity!
