Exclusive interview with Hisense Vice President and General Manager in Middle East, Moan Abraham. During the Big 5 Dubai Exhibition, Moan discussed about the company goals, brands, latest HVAC products, innovations and their 2018 business plan.
About The Leader
Moan is key member of the senior leadership of MEA region and joined Hisense Middle East in Feb 2015.
Moan is a through professional in HVAC industry having a degree in Mechanical Engineering, and has a over 24 years of experience in the Middle East & Africa region.
His experience has helped Hisense to establish the airconditioner business and brand development in MEA region. Under his leadership the business is achieving double digit YOY growth since he joined. His customer centric approach has helped Hisense to acquire key business partners & regional distributors in the region.
Moan has a rich experience of working with leading MNCs in the region and prior to joining Hisense he has spend more than 10 years with York/Johnson Controls and before that 10 years with Zamil group in Dubai & Saudi.
About The Company
Founded in 1969, Hisense is one of the largest consumer electronics and home appliances company in the world. Hisense offers a broad range of technology driven products that are manufactured and distributed across the world including smart TVs, smart phones, refrigerators, freezers, and air conditioners, among other products. Hisense has a workforce of over 75,000 worldwide and its flat-panel TV market share in China has been No.1 for 13 consecutive years. Globally Hisense TV market share is at No. 3 (as per IHS 2016). Currently, Hisense has several subsidiaries across the world with sales revenue reaching CNY 100.3 billion in 2016.
Around the world, Hisense has established 18 overseas companies which are located in North America, Europe, Australia, Africa, the Middle East and Asia-Pacific. Hisense has 3 overseas production bases in South Africa, Czech and Mexico. Additionally, Hisense has 7 overseas R&D centers to strengthen key technologies and create leading-edge products constantly. Hisense’s products are sold in more than 130 countries and regions around the world. In addition, Hisense has strategic partnerships with trusted global corporations such as IBM, Hitachi for the development and marketing of various products and services.
Part of Hisense’s international strategy has been to actively engage in sports marketing to raise brand awareness. Over the years, Hisense has sponsored major sporting events and teams like: UEFA’s Euro 2016, the Australian Open, NASCAR Xfinity Series, Red Bull Racing, Joe Gibbs Racing, and Germany’s FC Schalke 04. In 2017, Hisense announced its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament.
Hisense VRF is produced by Qingdao Hisense Hitachi Air-conditioning Systems Co., Ltd., who is a joint venture between Hisense Group and Hitachi Appliances Inc, for air-conditioning manufacturing, technology development, marketing and service.
Hisense has officially purchased ‘TOSHIBA’ TV’s on 14th November 2017, this strategic move is to expand our global footprint. This purchase includes Toshiba TV production facilities, brand sales and distribution, R&D & operation service.
“Technology, Quality, Integrity, and Responsibility” are the four key elements of Hisense principles. Over the years, Hisense has developed energy-saving products that are eco-friendlier and has supported many primary schools in underdeveloped and disaster-impacted regions throughout China and across the world. Pursuing healthy operations, top quality, and honesty, Hisense has won the respect and loyalty of our business partners.
Hisense has two listed companies (Hisense Electric Co., Ltd. (600060) on the Shanghai Stock Exchange, and Hisense Kelon Electrical Holdings Company Ltd. (000921) on the Shenzhen and Hong Kong Stock Exchanges). Hisense also owns three trademarks (Hisense, Kelon and Ronshen).
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