Exclusive interview with John Josendale, Senior Vice President, Global Director Marketing and Business Development of WireCo WorldGroup. John explains their product innovations, unique features and their geographic reach during the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC 2017).
The Leader
Mr. John D Josendale has over 40 years wire rope industry experience and currently serves as Senior Vice President Marketing & Business Development for WireCo WorldGroup. In this role he oversees corporate marketing and business development for an international company comprised of mission critical brands including Union Wire Rope, Camesa, Casar, Oliveira, and Lankhorst. Beginning his career as a District Sales Manager for WireCo WorldGroup, he also worked as Regional Sales Manager, Product Manager Mining and Oil & Gas Products, Group President for Wire Rope Products and Global Sales Director for Oil & Gas Products. Mr. Josendale holds a bachelor’s in business administration from the University of Missouri as well as a MBA from Pepperdine University.
The Company
WireCo WorldGroup is a leading global manufacturer of both steel and synthetic rope, specialty wire and engineered products serving a diverse range of end markets, geographies and customers. We maintain a broad portfolio of critical products across the end markets we serve, including, but not limited to, industrial and infrastructure, oil and gas (both offshore and onshore), fishing, mining, maritime, structures, poultry and storage systems. We market our products under well-known brands including: Union™, CASAR®, Lankhorst Ropes®, Camesa®, Euronete™, Oliveira®, Phillystran®, Drumet®, Lankhorst Engineered Products™ and Lankhorst Mouldings™. Our highly engineered, specialized ropes are “mission-critical” equipment components used in applications, such as heavy lifting, pulling, mooring, supporting and suspension. Our products’ performance, quality and safety are of the utmost importance to our customers to limit exposure to costly unplanned operational disruptions and downtime. The consumable nature of our products and rigid replacement cycles result in a recurring revenue base over time. We operate 24 manufacturing facilities in 8 countries, which are supplemented by a global network of company-owned distribution facilities, consignment centers, distributor partnerships and sales offices. In addition, we have non-consolidated joint ventures with manufacturing activities in India, Spain, Norway, Greece and China. Our acquisitions have enhanced our leadership position by creating new growth opportunities, served to diversify and increase end market penetration and reduced our dependence on external wire suppliers.
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