#LeadersTalk with SFFECO Global’s General Manager, Yousef Abu Sall

SFFECO Global, one of the most respected and largest fire fighting equipment manufacturer in the Middle East.

SFFECO Global, one of the most respected and largest fire fighting equipment manufacturer in the Middle East talks to GineersNow TV about their product innovations, latest technologies and 2018 expectations during Intersec Expo in Dubai.

About the Leader

Eng. Yousef Abu Sall is the General Manager of SFFECO GLOBAL, heading the operations from its headquarters in Jebel Ali Freezone in Dubai.

Eng. Yousef graduated as a Mechanical Engineer in 1998, majoring in Production and Industrial Processes. After receiving his education, Eng. Yousef started his career in Dubai, focusing mainly on Production Process Layout and planning, Quality Management System and Technical Support in Refrigeration Industry. Later on, he was promoted as Export Sales and Technical Support Engineer and was responsible for activities in the Middle East and North Africa.

Moving on, Eng. Yousef joined SFFECO where he entered into the Firefighting industry as the Assistant Sales Manager in the Central Region of KSA, following which, for 11 years, he was the Area Manager of SFFECO Sales activities in the eastern province of KSA, where he was accountable for Sales, Projects and Maintenance. In 2010, in addition to his existing role, he was entrusted the responsibilities of looking into new product Development and certifications.

Since 2014, Eng. Yousef has been associated with SFFECO GLOBAL, as the General Manager of the company. With more than 20 years of professional experience, Eng. Yousef’s contributions to the organization in terms of diversification, global spread as well as introduction of technically advanced, highly innovative and eco-friendly products and processes have been remarkable.

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About SFFECO Global

  • SFFECO GLOBAL is a global leader in Fire and Safety industry and delivers products and services that save, support, strengthen and sustain lives. Located in Jebel Ali Freezone, Dubai, under a sprawling 40000 sq m area, we have achieved major breakthroughs in the fire and safety industry.
  • Over the past 4 decades, we have been growing remarkably in terms of global spread and Product diversification. The concept of SFFECO GLOBAL is to have a common operating platform for various product lines in Fire and Safety.
  • SFFECO Global’s vision is an extension of its belief in the power of innovation that stems from imagination. The company keeps a close eye on perfection, which is why it is trusted world over for producing internationally certified products.
  • Our processes and products are verified and certified by highly reputed and globally recognized certifying bodies like UL, FM, Kitemark and so on. These certifications and stamp of approvals allowed us to win the confidence and trust of our clients worldwide.”
  • Our people are the backbone of our success. We support our human resources with their needs by providing a flexible work environment and a platform that fosters team spirit and growth.
  • At SFFECO GLOBAL, we translate experience into excellence. We believe in understanding and responding to the market needs and enriching End Users with a wide spectrum of product choices in Fire and Safety. Being a socially responsible organization, we are actively involved in spreading awareness and serve the community through different initiatives such as taking part in exhibitions and campaigns in coordination with Local Authorities, and conducting trainings and seminars about product features and applications to end users
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#Intersec #SFFECO #GineersNowTV #FireFighting


Patricia Eldridge
Patricia took her MBA in London, UK. She's a model, actress, blogger and a copywriter. Her boyfriend is an overworked and underpaid engineer.

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#LeadersTalk with SFFECO Global’s General Manager, Yousef Abu Sall

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