During the Philconstruct exhibition at SMX, Andy Uy, Corporate Sales and Marketing Manager of Eurotiles Industrial Corporation, one of the largest manufacturer of tiles in the Philippines talks to GineersNow TV about their latest tiling technologies, new product innovations and business expectations.
Eurotiles Industrial Corporation (EIC) has been at the forefront in manufacturing ceramic tiles for 27 years before it bid goodbye to the tile production industry in year 2017. The company has seen the potentials in technical mortars in line with the rise in opportunities in the construction industry being one of the sunrise* industries in the Philippines and has finally metamorphosed to Eurotiles Construction Chemicals2017 to entirely focus in manufacturing quality technical mortars such as tile adhesive and grout2002, skimcoat2015, and waterproofing2017 products specifically engineered to meet the growing demands of the Philippine built environment market.
To further reinforce its locally-produced technical mortars, EIC had launched its imported line of construction chemicals in partnership with globally-competitive manufacturers in Taiwan. This new category aims to compete for Philippine market share of already known big players in this industry. Year 2017 when EIC launched Bitu Kote Bitumen Rubber Waterproofing, PU Kote Fiber-reinforced Polyurethane Waterproofing, Skimcoat ECO (liquid type), Skimcoat Excel (paste type), Solar Kote Waterproofing with heat-rejection technology, and Clear Kote Clear Waterproofing for those who wants reinforcement without the hassle of overall repair. These latest product portfolio are all under Eurotiles brand.
Eurotiles Industrial Corporation, being known nationwide as one of the pioneers in manufacturing premium ceramic tiles, cannot forget its core product despite shifting its focus to construction chemicals. To date, the company is importing premium OEM ceramic and porcelain tiles of various sizes depending on the requirements of its customers. These imported tiles had passed the company’s strict quality standards mandated by EIC’s implementing guidelines in accordance with Good Manufacturing Practice for tiles in the Philippines.
Following are the EIC’s milestones from conception to date
1992: Commercial production of sizes 4×8 and 8×8 ceramic floor tiles
1993: Commercial production of size 8×12 ceramic wall tiles
1994: To support the growing demand in its manufacturing, roller kiln line 2 was added
1996: Roller kiln line 3 was added
2002: Eurotiles Superior Tile Adhesive and Eurotiles Superior Tile Grout were formally introduced in the market
2003: (1) Accredited and awarded with ISO 9001:2000 Standard Certification
(2) Inauguration of Cebu Warehouse operations
2006: Awarded with Exclusive Distributorship of D Line hardware
(A Red Dot Design awardee, Made in Germany)
2014: Introduced Porcelain Tile Adhesive in the market
2015: Launched production and distribution of Eurotiles Skim Coat Superfine
2016: Earned exclusive distributorship of Waferlock Digital Locks in the Philippines
(European quality, Made in Taiwan)
2017: The birth of Eurotiles Construction Chemicals in the market
*((1) Construction, (2) Tourism, (3) Manufacturing, (4) Services | Philippine Statistics Authority (PSA) Dutertenomics Study Q4 Y2016)
About Andy Uy
Mr. Andy S. Uy is Eurotiles Industrial Corporation’s Corporate Sales and Marketing Manager. Andy is an industry expert in the field of construction chemicals with vast experience earned from multinational businesses. Multi-disciplined, team-player and result-oriented, Andy helps in steering the company towards its goal to be competitive in the field of tiles and construction chemicals. His sales experience revolves around on-boarding, developing, and motivating high-performance teams that consistently produce upward sales growth. With in-depth knowledge in retail planograms being a former Senior Merchandise Manager from a reputable retail brand in the country, he aims to further develop the current product portfolio of EIC to support the company’s target market share plans for its dealers, sub-dealers, retail outlets and corporate accounts.
Click here to watch more #LeadersTalk, the world’s most watched B2B industry TV interview, straight from the leaders, CEOs and founders.
Follow our Linkedin page for the latest industrial news, technology reports and engineering trends. Know the latest career opportunities and job updates in the B2B sector.