Rockwell Automation Driving Digital Strength Across the Middle East
Rockwell Automation, the world’s largest company dedicated to industrial automation and digital transformation, announced that it will be partnering with Precast FZCO, a leading provider of industrial automation solutions in the Middle East. With this agreement, Precast FZCO is now authorized to distribute Rockwell Automation’s software solutions in the region.
Susana Gonzalez, EMEA President at Rockwell Automation, said: “We are very pleased to have Precast joining us as our first-ever authorized software master distribution partner in the Middle East. This is an important milestone, and we believe it will bring great value to our customers and help us bring The Connected Enterprise value proposition. With this partnership, we will strengthen our overall position, continue driving digital strength in the Middle East and accelerate our growth in the software solutions business.”
Serving Industrial Automation to the entire Middle East, Turkey, and African region for the past 13 years, Precast FZCO operates from five office locations in UAE, Turkey, Lebanon, Egypt, and Saudi Arabia. Representing more than 1,200 experienced local and international clients, Precast is well-established for providing the latest innovation and hardware, as well as software solutions, to many sectors in the automation industry. Now a member of Rockwell Automation’s PartnerNetwork, Precast FZCO will provide Rockwell Automation’s software solutions across several industrial automation sectors.
About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 23,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing The Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.
About Precast
Precast FZCO based in DAFZA Dubai is a pioneering name in providing Industrial Automation solutions to the entire MENA region. Having seen all the crests and troughs of the MENA market, Precast FZCO has been an established brand for the last 13 years with over 30 employees, 1,200 clients, and many experienced local and International SI’s. Precast is known for providing innovative and the latest hardware and software solutions to many sectors in the automation industry. To learn more about Precast FZCO, please visit www.precast-group.com.
