The scope of marketing has expanded over the years, and various strategies and techniques are used by businesses to get sales and acquire customers. When looking to hire a marketing agency for your engineering or construction company, you will find various digital marketing agencies claiming to provide the best service. Do they deliver the desired results?
These big agencies work with many clients simultaneously and fail to deliver results to all of them. Thus it is best to hire a boutique marketing firm that will work solely for your small or medium-sized business. Below are reasons to try a boutique agency for your business.
People Over Process
A boutique firm is more likely to have a team-based rather than a process-based approach. This means that the specific needs of an engineering company’s campaign will be met by the people who are best suited for it rather than being handed off from one person to another.
The results speak for themselves – boutique firms average an 80% close rate on their sales pitches and can produce as much as three times more revenue in less time when compared with larger agencies.
Personalized Marketing Strategy
When you hire a boutique marketing agency, you get a team focused on your needs rather than the needs of hundreds of clients. Companies with large groups can’t always handle every project in-house; they often subcontract work to other firms. That means the person managing your campaign may give little focus if it were not their primary focus.
In addition to having more time to dedicate to you, boutique firms are also nimbler than big ones—they can quickly adapt their strategies based on changing conditions (for example, adjusting their plan if there’s suddenly an influx of competitors). While many large agencies might see these changes coming and adapt accordingly, they’re less likely to react quickly enough, given all the work they have on their queue already. This is where boutique firms shine—being able to recognize an opportunity or threat before it becomes too much trouble for everyone involved.
A Stakeholder on the Team
Engineering, construction, technology, and industrial companies should hire a boutique marketing firm because they are invested in the success of your business. They are not just a vendor but a partner and stakeholder on your team. They work with you to understand your business and goals so that you can develop a strategy that aligns with those goals. Their goal is to bring you results through expertise in digital marketing, such as search engine optimization (SEO), paid ad campaigns, email marketing, influencer outreach, and more!
Great Value at a Great Price
Boutique marketing agencies can offer better value at a lower price. They do this by being more efficient than traditional marketing agencies, offering a higher level of service for reasonable money.
They also have more expertise and experience in your market space than more prominent agencies, which means they can often deliver better outcomes for you at no extra cost.
Conclusion
The best way to ensure you get high-quality marketing services is by working with a boutique firm. There’s no substitute for a smaller company’s personal touch and attention, and there’s no reason your marketing should be any different.
