During the IIEE conference and exhibition in Manila, Philippines, Tan Lip Cheow, General Manager of Fuji Electric Asia Pacific Pte. Ltd., one of the largest solution provider of electronics, electrical and automation in Asia talks to GineersNow TV about their latest technologies in energy, power electronic system innovations and the electrical industry.
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About Fuji Electric
Fuji Electric, The global leader with more than 90 years of accumulated technology and experience in electronics manufacturing, energy management, and automation, develops connected technologies and solutions to manage energy and processes in ways that are safe, reliable, efficient and sustainable. Through our pursuit of innovation in electric and thermal energy technology, we developed products that maximize energy efficiency and lead to a responsible and sustainable society.
Fuji Electric core business units are divided into four segments. Power & New Energy, Power Electronic Systems, Electronic Devices, Food & Beverage Distribution
Fuji Electric combines loT and control technologies with components using key devices to supply a wide range of solutions required by industries and society in fields spanning from social infrastructure to industrial distribution.
About Fuji Electric Asia Pacific Pte Ltd
Fuji Electric Asia Pacific Pte Ltd was established in Singapore as the regional headquarter of Fuji Electric. The core function of the establishment includes overseeing the regional sales companies in SouthEast Asia and Oceania Region.
Fuji Electric Asia Pacific Strategic planning team aims to provide innovative energy technology products and solutions across South East Asia, Oceania and the Middle East countries. The group has a global footprint in Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam, Cambodia, Sri Lanka, Bangladesh, Australia, New Zealand & the Gulf Corporation Council.
The company product focus ranges from Drives & Automation, Transmission & Distribution, Integrated Data Centre, Electronic Devices, Instrumentation, Food & Beverage Distribution.
About Tan Lip Cheow
Lip Cheow is currently the General Manager of Fuji Electric Asia Pacific Pte Ltd. He has more than 17 years of experience in Automation & Electrical business. He specializes in handling the Mining, Mineral and Metals, Water & Wastewater, Food & Beverage business sector in the global account context. In his current position, he takes on the role of leading the company’s plant’s sales team in the Asia Pacific region. Lip Chew is a dynamic leader who firmly believes in understanding the customer’s needs and giving full support to his co-workers to achieve high performing results in a complicated situation.