It’s a chilly morning, and you need to be alert as soon as you start working in the office. Having breakfast is not enough; you need a cup of coffee, but you’re running out of time. Wouldn’t it be nice to get your coffee fix as soon as you enter your favorite coffee shop? Wouldn’t it be nice to get a sip of your creamy coffee as soon as you get your hands on it?
Well, Starbucks knows how badly you hate falling in line, and they want you to get a taste of their coffees as soon as you start your day! You don’t even have to worry about having your coffee too hot.
Source: Starbucks Coffee
Starbucks just created a mobile app where you can order your favorite drink and pick it up as soon as it’s ready. The app was first tested in Portland in December 2014, and the company plans to expand its services to over 7,400 Starbucks stores across the US.
The mobile app allows you to find the nearest store, give tips to your baristas, and download receipts. However, it still has to develop a feature that allows its users to know how many orders are in front of them. At least you don’t have to stand in line, though.
Don’t worry about your coffee’s quality. Starbucks ensures that orders from the mobile app are “freshly prepared and ready for pick-up in the bar area.”
Starbucks CEO Howard Schultz shared that the company receives around 9 million weekly orders from the mobile app. That’s 20 percent of its in-store sales! This just proves that Starbucks dominated mobile commerce in 2015.
Isn’t it cool how mobile technology makes our lives more convenient and companies like Starbucks even richer? Starbucks is a leader in doing good business through mobile apps. With one-fifth of its transactions coming from its mobile app, other companies can learn something from Starbucks.
