Marketing Communications
The Covid-19 pandemic is escalating fast with the World Health Organisation having declared a global emergency. We are now witnessing several austerity measures including quarantines and curfews to attempt to limit the spread of the virus. For this reason, businesses must prepare themselves for the worst and to make sure that there is a crisis marketing communications plan in place to face the pandemic.
There is no doubt that every business and organisation will be affected by Covid-19 and needs to know how to communicate proactively with transparency and clarity. The globalization of our economy has created an interconnected ecosystem that relies on international trade and supply chains.
Global Engineering Company Challenge
The COVID-19 pandemic has presented companies with several challenges that are already taking its toll on the reputation of several business operating in energy, power, water, industrial, engineering, tech, construction, mining, utilities and manufacturing sectors.
Disruption in global supply chains, curtailment of travel, cancelled events, working from home policies, employees infected with the virus, and in the worst case, business shut-down are now all part of reality.
We are now experiencing challenging times that we have never witnessed before recently or ever.
The spread of the Coronavirus is no longer just a possibility, rather, an ugly reality that is threatening the life of several business sectors.
Shutdowns and downsizing are inevitable.
There is a glaring need to develop solid corporate marketing communications in place to protect the corporate reputation and wither the crisis before it is too late which is why we developed a 7-step guide to navigating through communications crises during the COVID-19 outbreak.
One of the most important steps for industrial, tech and engineering businesses to follow is that corporate marketing communications needs to always support the pandemic management efforts of the respective government and the World Health Organisation (WHO), referring to their guidance, healthcare advice and regulations.
Effective Corporate Marketing Communications for Industrial Companies
Successful crisis management for industrial, technology and engineering companies is the ability to effectively manage the quick succession of events. Businesses that are equipped with a corporate crisis marketing communications plan can respond proactively and lead by example of best practice in the way they manage the Covid-19 crisis. Governments and public sector organisations need to reinforce public trust by being clear with their communications on how they are managing the complications of the Covid-19 issue.
This is the moment when great communicators and leaders will come to the fore. With good corporate leadership and effective crisis marketing communications, brands can reinforce their purpose, corporate responsibility and support of the community at large.
Industrial, technology, construction, energy and engineering companies such as Toyota, GE, Samsung Heavy Industries and Caterpillar Inc. have taken several measures to combat the virus with the former offering online solutions to help employees to work from home and the latter taking every measure to ensure the safety of travelers and halting flights.
Every business must take a stand to protect itself, its reputation and its employees. Additionally, it must collaborate with the official agencies and other businesses to combat the disease as we work towards containing and combating the disease.
GineersNow to Assist Engineering Companies
GineersNow marketing team can help propel your marketing communications during Covid-19 crisis.
With over 350 million reach, 30 million engagement and 1 million followers, GineersNow news, TV and digital magazine can help industrial, technology and engineering companies improve their news stories, corporate communications and efficiently amplify key messages across the B2B sector.
GineersNow is the only engineering magazine with deep partnerships with Google News and Apple News. It’s online magazine is being distributed to over a billion potential audience every month.
Contact us at
Other COVID-19 Updates
COVID-19: SOCIAL IMPACT
Racial Equality – An Engineer’s Perspective
GineersNow Distributes PPE to Medical Workers
Israeli Cured COVID-19 Patients Using Placenta
COVID-19: HARVARD BUSINESS SCHOOL
Harvard Talks: Work From Home During Pandemic
Harvard Talks: Engineering Company’s COVID-19 Battle Strategies
Harvard Talks: HVAC Healthy Buildings During COVID-19
Harvard Talks: How Engineering Companies Enact Remote Work?
MIT & Harvard Strategy to Limit the Spread of COVID-19
Harvard Talks: Engineering Sector’s Organizational Development
Harvard Talks: Engineering Leaders Will Engage in Teaming
Harvard Covid-19 Strategy on How to Reopen a Country
Harvard Talks: Forward-Thinking Engineering Leaders
Harvard Talks: Engineering Operation Impact of COVID-19
Harvard Talks: 7 Leadership Principles in the Time of COVID-19
Harvard Talks: Engineering Work Culture After COVID-19 Pandemic
Harvard Talks: 7 Leadership Principles in the Time of COVID-19
Harvard Talks: Cut Salaries or Cut People?
Harvard Talks: The Supply Chain in Post COVID-19 Era
COVID-19: WORLD HEALTH ORGANIZATION
WHO Preparedness and Response to COVID-19
WHO Q&A: COVID-19 and Influenza Comparison
COVID-19: CONSTRUCTION
How Has COVID-19 Impacted The Construction Sector?
Construction Force Majeure During COVID-19
Converting Existing Building to COVID-19 Hospital – WHO Guidelines
WHO COVID-19 Buildings & Tents Screening Layout Standards
COVID-19: HVAC
COVID-19 Hotel is a Huge HVAC Nightmare
Ventilation Standards for Buildings Converted to COVID-19 Hospitals
Air Filtration for COVID-19 Treatment Centers
ASHRAE on COVID-19 HVAC Concerns
COVID-19 WATER & WASTEWATER
Marine Biologist Shares Tips During COVID-19 Quarantine
The Water Europe Post-COVID-19 Strategy
COVID-19: ENERGY
Petroleum Price Will Never Be The Same After Covid-19
Oil Price Crashes Below $0 per Barrel
Coronavirus will accelerate the growth of renewable energy solutions
COVID-19: ECONOMIC IMPACT
COVID-19 Disrupts Hospital Services & Profitability
COVID-19 Economic Impact Analysis
COVID-19 Economic Aftermath on the Construction Industry
Postponed Exhibitions in the Philippines due to COVID-19
Cancelled Major Events Around the World Due to COVID-19
World Bank Gives $12 Billion to COVID-19 Affected Countries
COVID-19: VENTILATORS, PPE & TESTS
UCLA 3D-Printed Swabs Helps COVID-19 Testing Shortage
UCLA Biodesign Fellow Focuses Biomedical Engineering Insights on Swabs Shortage
Philips Ventilator Respironics E30 for ICU COVID-19 Patients
Here’s the Tesla Ventilator Prototype
Lamborghini Medical Shields & Surgical Masks for Health Workers
UCLA Engineer Made a Ventilator from Hardware Items
Forecast Deaths, Hospitals & Ventilators: COVID-19 Impact, USA Full Report
Top 10 Largest Ventilator Manufacturers in the World
Metronic Ventilator Ramping Up Production
Engineers, Can You Help Build a DIY Ventilator for Hospitals?
PPE Shortage Endangering Health Workers Worldwide
COVID-19: STATISTICS & FORECASTS
COVID-19 Deaths to Reach 81,000 in US By June – Forecasts by IHME & Univ. of Washington
List of Government Officials Tested Positive in PH
COVID-19 War: 70K Physicians vs 109M Filipinos
Famous People Who Have Tested Positive for COVID-19
These Politicians Tested Positive for Coronavirus (COVID-19)
COVID-19 Philippines: DOH on Code Red Status
COVID-19: SCIENCE
Coronavirus Mutations are Feared More Contagious
100% Success Rate for Pluristem COVID-19 Treatment
What If There’s No Vaccine To Fight COVID-19?
COVID-19 Treatment: The Search Continues
Clean Air in Europe leads to 11K Fewer Deaths During Lockdown
Complete List of Companies Working on Coronavirus Vaccine
Tiger Tests Positive for Coronavirus at New York Zoo
COVID-19: PREVENTION TIPS
7 Dynamic Tips to Protect Your Business from Potential Wide-Scale Effect of COVID-19
We Need Testing, Vaccine & Treatment, But Until That Happens, We Need This!
How to Create a COVID-19 Proof Workplace
Work From Home Tips for Engineering, Industrial & Tech Companies
Water is Our First Line of Defense Against COVID-19
The List of COVID-19 Disinfectants Approved by EPA
COVID-19: TECHNOLOGY
This Country Sends Covid-19 Test Results by WhatsApp & FB Messenger
Hope Probe Transferred to Japan, Despite COVID-19
Robot Technology to Reinstate a COVID-Free Airport
How Artificial Intelligence Can Drive Greater Speed and Accuracy in Vaccine Development
Cyber-Criminals are Exploiting People’s Fears of COVID-19
COVID-19: MARKETING
Marketing Help for Engineering Companies Navigating COVID‑19
How to Apply for Government Financial Assistance for SMEs
Harvard Talks: How Marketing Works During COVID-19
Rewriting Marketing in Times of COVID-19 Crisis?
Hyundai Motor Extends Warranties Due to COVID-19
Top 5 Most Traded Stocks During COVID-19
COVID-19: EDUCATION
Coaching Builds COVID-19 Resilience to Engineering Team
How COVID-19 Is Changing College Admissions Cycle in 2020
COVID-19: AVIATION
Anticipating The Future of Air Travel on After Covid-19
Don’t Make A Slow Recovery More Difficult with Quarantine Measures
Aviation Industry Roadmap: Post-Pandemic Plan
Emirates New Normal at Airport and Boarding an Airplane
Can We Give Airline Financial Relief to Protect Their Jobs?
Airlines Around the World are Struggling to Survive
COVID-19: APAC Air Passenger Demand Dropped 65.5%
Emirates Airline Passenger Rules During COVID-19
Airlines Around the World are Struggling to Survive
Show Your COVID-19 Test Result at the Airport
The Most Modern Flying Hospital with ICU from Germany
COVID-19 Impact: 25 Million Jobs at Risk with Airline Shutdown
Airbus Gives 3D-Printed Hospital Visors to Health Workers
Airlines COVID-19 Analysis: Aviation Collapsed